Buffalo SEO services are not just for optimizing a website as most people believe. It is about marketing your business website and getting targeted leads to help grow your business. Those that do not feel like it is worth investing in search engine marketing are obviously oblivious of the true benefits and return on investment that SEO can bring to their business.
Most local Buffalo businesses today are spending outrageous amounts of money on Yellow Pages, classified ads and other traditional marketing. If local businesses really want to get serious about their business, investing in SEO can be all they will ever need to crush their competition, be the authority leader in their market, and build long lasting residual revenue for their business.
There is no argument that hiring an expert Buffalo SEO company is well worth the investment, however, working with the wrong company can bring more problems than good. For example, many of my clients came to me after they were burnt by an SEO expert or agency. They not only lost money, but some of them even got penalized by Google, while others got completely de-indexed from the search results. That is why it is important to do your own thorough and informed research about every company before engaging in a contract.
How Long Does SEO Take?
That questions completely depends on the keyword, the competition, and the SEO strategy being used to rank the web page. The only downside to SEO is that the time it takes is unpredictable. However, based on my own experience, keywords that don't have heavy competition can take as little as 1 month depending on what your ranking. For example, ranking a YouTube video for an easy keyword tends to be very quick and easy, while ranking a new web page for the same keyword may take much longer. Overall, it depends on the authority of the domain and the page rank.
Competitive keywords will always take a long time to rank so there are no surprises there. It will normally take between 9 and 14 month to start seeing good results for very difficult key phrases if the right SEO strategy is being executed.
Choosing The Best Buffalo SEO Company
Working with a top Buffalo SEO agency is the key to great online success. There are some things you can do to help you can determine if an SEO firm legitimate and won't burn you down the road. Here are some key things to look out for:
- Do they have evidence to back up their claims, such as verified testimonials, reviews, case studies, and client references.
- Do they conduct a Penalty Assessment Report to make sure you do not have any current red flags
- Do they do keyword research and help you choose good keywords for your business.
- Do they provide you with a one-on-one personalized account manager who will be available to answer your questions.
- Do they provide monthly SEO progress reports to check keyword rankings.
- Do they provide a worksheet showing you all the SEO tasks and work they did each month.
- Are they using whitehat SEO techniques. Or are they using automated link building bots.
- Do they respond to your questions within a reasonable time-frame or do they try to avoid certain questions.
- Are they proving the ROI to you or are they leaving you to guess if your SEO is working or not.
- Are you experience results after the first 6 months into the contract? If the key phrases are competitive, then are you at least seeing a boost in rankings by 6-month time.
Another thing that will help save you time and money is to look for an SEO Buffalo NY company that does both on-page optimization and not just the off-page SEO like link building. That way, you do not have to hire a completely separate agency just to optimize your website. Most expert search engine optimization services today only focus on building backlinks to your site and disregard anything that has to do directly on your website. You can also read about how much to spend for SEO services.
To get the best results possible, SEO requires a comprehensive strategy that focuses n both the on page and off page ranking factors. So to save yourself the tedious task of choosing two separate firms, just work with one company that does it all.
When I take on clients, one of the first things I do is make sure that their website is optimized, is mobile responsive, loads fast, uses validated web code, meets search engine guidelines (especially Google), and contains proper utilization of meta tags and keyword usage throughout the content. I never start building backlinks until all those criterias are met.
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